… What I really walked away with was the impression that these people had seen a need to organize a community and they did it. They just did it. They wanted a Social Media Club, so they started a Social Media Club. One person, or a group of people, simply took the initiative. As I watched Facebook balloon in local usage over the next month and new local Twitter users trickle in, I knew now was the time to organize my city.

And when Joe Adame supporters checked live Twitter updates from @callerdotcom throughout the day to see updates posted 15-20 minutes before the local live television coverage could announce them, it was clear that social media had earned a new persona in Corpus Christi.