http://hollyhoffman.com/2009/10/3-social-media-offenders-creep-into-late-adopter-markets/ Social media for every kind of business Sat, 19 May 2012 01:31:39 +0000 http://wordpress.org/?v=2.7 hourly 1 http://hollyhoffman.com/2009/10/3-social-media-offenders-creep-into-late-adopter-markets/comment-page-1/#comment-473 Omarr Cantu Tue, 11 May 2010 20:38:50 +0000 http://hollyhoffman.com/?p=25#comment-473 I agree, but that could be due to the fact that statistically brand growth among high dense Hispanic populations is slow simply because Hispanics are generally "un-trusting" of regular propaganda. However dually noted, once Hispanics understand a brand, product, or concept and decide embrace it, they are much slower to move to another. Brand loyalty among Hispanics is considerably higher. Where the general consumer market has a brand loyalty of only about 18% Hispanic Consumer Markets boast almost 80% brand loyalty. This is why Goya has historically been so successful. I agree, but that could be due to the fact that statistically brand growth among high dense Hispanic populations is slow simply because Hispanics are generally “un-trusting” of regular propaganda. However dually noted, once Hispanics understand a brand, product, or concept and decide embrace it, they are much slower to move to another. Brand loyalty among Hispanics is considerably higher. Where the general consumer market has a brand loyalty of only about 18% Hispanic Consumer Markets boast almost 80% brand loyalty. This is why Goya has historically been so successful.

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